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Measuring PR performance is valuable

Is it possible to develop a concrete method for measuring the impact of PR that is applicable to companies in different sectors? With this question, I began my research for this blog, hopes high. Wouldn’t it be nice to measure an organization’s PR performance with a...

Communicating pensions to a young audience: quite the challenge

This summer, De Telegraaf reported a remarkable statistic: 9 in 10 Dutch people aged between 20 and 40 have never or "only vaguely" heard that the Netherlands is transitioning to a new pension system. Other articles on this topic demonstrate similar findings,...

Stark Narrative joins Global Legal PR Alliance Mirovia

Amsterdam based Stark Narrative (STARK) has joined Mirovia as a new partner agency, signifying an expansion of the first global alliance of specialist PR agencies providing PR and communications and marketing and business development advice to legal sector clients who...

Central bank communication: more than just numbers

All eyes in the world of finance are on Washington D.C. this week as chairman Jerome Powell will communicate the Federal Reserve’s monetary policy to the markets on Wednesday. Markets are anticipating another significant interest rate hike of 75 basis points, although...

Stark Narrative acquires MCS PR business

As of 1 April, public relations firm Stark Narrative has acquired the business activities of MCS PR. This signifies the transfer of MCS PR's staff, clients, and expertise to Stark Narrative.  Founded in 2019 in Amsterdam, Stark Narrative is a specialized PR...

Climate coverage floods TV’s and social feeds

As the sense of urgency on climate change has collectively increased, a slew of stakeholders hoped to contribute to the narrative surrounding this year’s COP summit. It begs the question: how does the public consume ‘climate journalism’? Media of all kinds ambitiously...

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