New Delhi-based Commwiser and Singapore-based TriOn have joined Mirovia, marking a significant expansion of the leading global network of PR agencies providing specialist communications, marketing and business development advice across borders to legal sector clients.
Founded in 2017 by Aman Abbas, former Director of Client & Market Development at leading Indian law firm Shardul Amarchand Mangaldas, Commwiser is a specialist PR agency focusing on Professional Services and Law Firm Marketing, including strategic and reputation counsel, media relations, litigation PR, digital and social media integration, and stakeholder mapping and engagement.
TriOn, founded in Singapore in March 2023 by former Redhill team Charu Srivastava, Joel Lah and Marion Ang, offers strategic communications advice across industries in both domestic and international markets. It specialises on reputation management, ESG communications, and end-to-end crisis management. The agency also offers communications services for special projects such as business restructurings, leadership changes, and Diversity, Equity and Inclusion audits and strategies.
The Mirovia alliance was founded in February 2020 by leading agencies Byfield Consultancy in the UK, Eliott & Markus in France, Eye Communications in Germany, Valletta Relazioni Pubbliche in Italy and Gerico Associates in Spain and Latin America. Benelux agency Stark Narrative joined in 2022. Commwiser and TriOn are the first Asia-based members to join the network.
As recognised legal PR specialists in their respective jurisdictions, Mirovia partner agencies collaborate on cross-border mandates by pooling their respective strengths to legal sector clients’ advantage internationally – providing local market expertise and supporting clients with profile-raising, communications, legal directories submissions and marketing activities. Mirovia members now comprise almost 100 specialists ideally placed to support international law firms, including US firms, looking to enhance their profile across Europe and Asia.
Additionally, Mirovia provides crisis PR and litigation PR support to clients internationally. For law firms, this includes special situations such as office closures or relocations, partner misconduct, professional negligence claims and regulatory investigations. Mirovia members also advise law firm clients in need of reputation counsel. In litigation PR, Mirovia members work closely with dispute resolution lawyers helping to manage the reputation of businesses and individuals who are bringing or defending litigation across borders. Last year, and in direct response to the anticipated growth in class actions across Europe, Mirovia launched a dedicated Class Action desk to provide reputation management PR services to businesses launching or defending class actions in Europe and internationally.
Aman Abbas, Co-founder and CEO at Commwiser, said: “The Mirovia network truly matches the nature of the legal market – global, collaborative and quality-driven. As part of this global network of legal marketing firms, members are well placed to add value to clients who have similar aspirations. We are excited to be a part of this excellent group of professionals as this gives us the capability to support our clients’ growth requirements in different parts of the world. Commwiser will also benefit from Mirovia’s unmatched specialised capabilities in litigation PR and handling Class Action suits in India. This is another milestone in Commwiser’s speciality in the legal sector in India, which has been recognised time and again by the industry.”
Charu Srivastava, Chief Strategy Officer and Co-founder of TriOn, said: “Joel, Marion and I are honoured to join Mirovia and its global network of specialists. Singapore is an important legal hub in the region and internationally. There is clear direction and support from the Government to strengthen the country to become the choice litigation and arbitration destination that is backed by a strong legal ecosystem. Communications, especially reputation management, are a crucial piece of this ecosystem and TriOn is proud to offer these services. We bring a deep understanding of the local and regional markets across Southeast Asia, and have extensive experience working with legal firms, Government agencies and other legal players. We are confident that we will add great value to Mirovia clients from around the world.”
Gus Sellitto, Founder of Byfield Consultancy in London, said: “As Mirovia continues to grow, we are excited to welcome Commwiser and TriOn & Co. Having new members in India and Singapore represent a significant milestone in our efforts to expand globally and enables us to assist clients in a broader range of geographies. Singapore has become one of the biggest global centres for arbitration as well as the primary business hub for Southeast Asia, while India is set to become the third-largest economy in the world within a decade and is beginning to open its vast legal market to foreign firms. With Commwiser’s and TriOn’s deep knowledge of their respective markets, Mirovia will be able to enhance its ability to provide the best communications advice to its clients at an international level.”
Elizabeth James Tingen, Partner and Executive Director at Stark Narrative in Amsterdam: “The addition of Commwiser in India and TriOn & Co. in Singapore within the Mirovia network truly enhances the scope of cross-border services which we can provide to our clients in the Benelux market. Given that it broadens our horizons, it is a very welcome development.”