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A good day to bury bad news

As the world was transfixed on the US election, governments around the world seized the opportune moment to take strategic action knowing that their news would be drowned out by the cacophony. Known as ‘burying bad news’, the tactic has been used in politics for...

Communication is key in the fight against greenwashing

Sustainability is more important than ever. Companies across the globe are making efforts to make their practices more sustainable and studies have shown that consumers are increasingly aware of their impact on the environment and thus want to invest time and...

Measuring success

With so many different elements to quantify, PR professionals are continually struggling to prove their return on investment. Professional athletics leagues have developed all- encompassing performance metrics – is it a realistic ambition for PR as well? The end...

Modernizing sexual offense legislation: start with consent

A wave of solidarity resembling the #MeToo movement has swept across Québec after a series of denunciations of sexual misconduct voiced on social media have blatantly exposed multiple prominent, public figures. The fact that victims are now turning to social media,...

Complex coffee dates

Catching up with journalists over coffee – a casual, yet integral activity within the scope of media relations – has become exceptionally challenging since the corona virus pandemic struck. With social distancing restrictions in place and editorial desks scattered,...

Breakthrough in climate justice

On 20 December 2019, the Supreme Court of the Netherlands (“the Supreme Court”) rendered judgement in the famous ‘Urgenda v. The State’ case, upholding previous decisions from lower Courts and affirming the obligation of the Dutch Government to reduce its greenhouse...