12 Feb 2021
Now that the hype around GameStop seems to have died down a bit, we can look back on the impact that it had. Over the span of two weeks, it made headlines globally, online brokers like Robinhood gained a lot of new users and the subreddit that started this hype...
28 Jan 2021
A new blog series, examining the differences in how people communicate across the globe. China has steadily gained geo-economic prominence over the past decade, and at the beginning of 2021 it revealed that it was taking a leap ahead of its peers in the G20. The...
5 Nov 2020
As the world was transfixed on the US election, governments around the world seized the opportune moment to take strategic action knowing that their news would be drowned out by the cacophony. Known as ‘burying bad news’, the tactic has been used in politics for...
19 Oct 2020
Sustainability is more important than ever. Companies across the globe are making efforts to make their practices more sustainable and studies have shown that consumers are increasingly aware of their impact on the environment and thus want to invest time and...
18 Aug 2020
With so many different elements to quantify, PR professionals are continually struggling to prove their return on investment. Professional athletics leagues have developed all- encompassing performance metrics – is it a realistic ambition for PR as well? The end...
6 Aug 2020
A wave of solidarity resembling the #MeToo movement has swept across Québec after a series of denunciations of sexual misconduct voiced on social media have blatantly exposed multiple prominent, public figures. The fact that victims are now turning to social media,...
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